Why We Started Slipps
Every ballet class began the same way.
Loose drawstrings.
Shoes slipping off.
Children distracted.
Teachers are constantly stopping to tie their shoes.
After years of teaching children's ballet, our founder saw the same frustrations over and over again.
The industry had spent decades designing ballet shoes the same way—even though the dancers wearing them had changed.
Kids deserved better.
So we built it.
Ballet pink is just the beginning.
Slipps isn't just creating ballet shoes.
We're helping shape a new generation's first experience with dance.
Every detail is designed to help children feel confident whether dancing at home or the moment they step into the studio for the first time.
Designed Different.
The Slipps Story
Meet Our Founder
Slipps began inside a children's ballet classroom in Santa Monica, California.
While teaching young dancers, Cole Leroux noticed something surprising.
The biggest obstacle wasn't learning ballet.
It was the shoes.
Drawstrings constantly came undone.
Elastic straps felt uncomfortable.
Cole spent most of her class adjusting shoes instead of teaching ballet.
And for a generation growing up surrounded by color, creativity, and self-expression, every ballet shoe looked exactly the same.
What started as a simple observation became an obsession.
Cole spent years reimagining what children's ballet footwear could be—combining thoughtful design, premium materials, and kid-first functionality into something the ballet world had never seen before.
Today, Slipps is helping modernize one of dance's oldest traditions while making every first ballet class just a little more magical.
More Than Ballet Shoes
Slipps is only getting started.
We're building a modern children's dance brand designed around imagination, movement, and confidence.
From ballet shoes to future collections, every product we create will share one purpose:
Helping kids fall in love with dance.
Why Families Choose Slipps
